Philatelic Design and Marketing
In 1969, Jersey Post became an independent postal operator. At this point, certain philatelic principles were adopted that ensured Jersey Post maintains a continuing appreciation by stamp collectors everywhere.
The Jersey Philatelic Department prides itself on adhering to a prudent policy that:
- Restricts the number of stamp issues per year
- Ensures that only sufficient stamps for all operational needs and philatelic demand are printed
- Keeps all designs in line with postal requirements and relating themes marking local commemorations, anniversaries and events wherever possible.
This policy helps to ensure a consistently high standard of acceptability and is more than touched with imagination so that collectors look forward with eager anticipation as well as confidence to each new issue.
In recent years, the Philatelic Design and Marketing team has triumphed in stamp design on two occasions in particular. To celebrate the new Millennium on January 1st 2000, Jersey Post released the first stamp in Europe to include 22 carat gold in the printing process. Bearing a value of £10, this definitive stamp is the top value currently on sale from Jersey Post and its design is used as a watermark on the Jersey Post Philatelic Bureau stationery. In 2002, to celebrate the 50th anniversary of Her Majesty Queen Elizabeth II’s accession to the throne, Jersey Post succeeded in gaining a world first bringing 22 carat gold, 24 carat gold and 99.9% silver together in a single stamp design.
Today, Jersey Post's Philatelic Department makes a significant contribution to yearly profits with interesting stamp issue themes and new products being introduced in order to maximise the appeal of philately not just locally but worldwide. Changes in philatelic trends encouraged Jersey Post to be one of the first postal administrations in the world to advertise on the internet to reach a broader prospective market.