Jersey Post is pleased to announce an initiative to help local charities boost their fundraising and support efforts locally.
Jersey Post currently offers an all Island unaddressed mail service which enables organisations to target residential or business addresses with promotional mail that helps raise awareness of news, special offers or new products and services.
Organisations using this service can choose to target specific streets, parishes or the whole Island, depending on their member profile.
This service (Direct2Home for targeting residential addresses or Direct2Business for targeting business addresses) is proving to be very popular with local businesses. However, Jersey Post would like to offer local charities the chance to use this service free of charge.
Starting in May 2013, one free delivery per quarter will be available for local charities. The free slot can be used by the successful charity as they wish e.g. to target homes or businesses, by street, parish or all Island.
The cost of sending out the mailing will be free of charge to the charity, and although the charity will need to meet the cost of producing the leaflet or flyer itself, Jersey Post will be happy to offer advice on how to produce a compelling and engaging mail piece that can maximise results.
The free space per quarter will be allocated to the charity that Jersey Post believes will most benefit from the mailshot. In order to apply for a free space, charities should outline the purpose of the campaign, which should cover:
- Target audience – Homes/Businesses
- Type of mailshot – to specific streets, specific parishes or all island
- The objectives of the mailshot e.g. membership drive, fundraising initiative and how many/much is hoping to be achieved.
This information can then be sent via email to: email@example.com or by post to:
Charity Direct Mail Services
Jersey Post Marketing
Terms and conditions will apply to the use of the service, and these can be found online at www.jerseypost.com/directmarketing.
In addition, if charities are unsuccessful in obtaining a free mailing, Jersey Post is happy to offer a 15% discount on any Direct2Home or Direct2Business booking made by a local charity or not-for-profit organisation. Charities wishing to take advantage of this discount offer can contact Jersey Post by emailing firstname.lastname@example.org or telephoning our product experts on 616590.