Jersey Post has recently launched a range of digital services that enable clients to streamline and facilitate the customer communications process from the receipt of data, through to delivery of the final message or document.
Technology is often labelled as the foe of postal authorities worldwide, yet the latest range of services from Jersey Post introduce technology as an essential aid in a traditionally printed, paper-based mailing business.
The new software, called Harmonie, is supported by SEFAS in the UK. Jersey Post has worked with SEFAS to bring this solution to Jersey in order to offer a print to digital migration, with optional storage and file access, for local customers.
Paul Marett, Director of IT at Jersey Post said, “There is no doubt that the ways in which businesses communicate with their clients today has changed. With such a huge, and rapid, shift towards a demand for online services, combined with the requirement for instant access to matters affecting our daily lives, digital communication is very much in the ascendancy. We recognise this and as such, have now introduced a range of digital services to complement our delivery of physical mail to consumers and corporate customers.”
Despite a decrease of over 50% in traditional mail volumes over the last 9 years, there remains an obligation for companies to send out certain types of customer correspondence on paper. For Jersey Post, this means combining the paper and envelope solution with a range of digital services that meet the shift in client need.
With the new software, Jersey Post receives raw customer data and then converts this from digital into analogue form. Whilst businesses may not want to send statements by email, they may choose to send an email or a text to say that a statement is ready to be viewed. Jersey Post’s new software provides the necessary PDF and helps plan the email communication that prompts the customer to go online and check the details.
Giles Hill, from SEFAS UK said “Jersey Post is a great example of where a shift in customer need has led the business to review its range of services and evolve these to suit their changing client requirements. The Harmonie software that Jersey Post is using offers fantastic flexibility and scope in terms of communications management and how this can be tailored to a mixed range of customer preferences.”
The Harmonie software will be launched and demonstrated at two seminars on Tuesday 8 November. Anyone interested in attending should email email@example.com for more information.